VBHC amassed 2400+ sales-qualified leads and devised an effective marketing strategy with fractional CMO.
VBHC is a real estate company that offers quality homes at affordable rates in major metropolitan cities in India.
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No Sales-qualified Leads: Despite implementing a paid ads strategy, VBHC was finding it challenging to garner revenue-generating leads.
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Futile Marketing Plan: Its marketing campaign was bogus - full of irrelevant keywords and ads.
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Awfully High Expenses: VBHC was spending tremendously on its ads campaign, only for it to turn out ineffective.
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A two-pronged marketing approach was followed to ensure acquiring nothing but qualified leads.
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VBHC’s entire AdWords campaign was revised - allowing only the most relevant keywords and ads to be shown.
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Through Facebook advertising, an outbound marketing strategy was put in place. We used location-based targeting, re-marketing ads, and customised lead ads to do so.
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Access to Sales-qualified Leads: VBHC saw a staggering 300% increase in leads. Out of 8,440 leads that were generated, 2,400 were purely sales-qualified.
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Effective Marketing Plan: Approximately 1300+ leads were generated from Facebook advertising alone.
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Reduced Expenses: With every lead that came in, VBHC’s Cost Per Lead (CPL) went down by 150%.
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