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How Unlock Insights bagged 2 fresh projects with 5 POCs and generated 230+ MQLs with fractional CMO.
Unlock Insights is an IT company that offers Robotic Process Analytics and Retail Analytics solutions to Fortune 1000 companies across the globe.
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No Digital Presence: Although being a part of a company that works closely with the US government, Unlock Insights did not have a digital presence.
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No Digital Marketing: Very naturally, Unlock Insights had no resources to harness the power of digital marketing and grow online.
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Insufficient Leads: The company’s inbound marketing methodology had flaws that restricted it from generating leads at a higher volume.
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A brand-new, audience-focused website was created from scratch after thorough competitor analysis and A/B testing.
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As a part of the digital marketing activities, as many as 89 website pages and 70 blogs were created - all SEO-optimised.
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Over 860 social media posts were created across various social media platforms to increase the volume of inbound lead generation.

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Robust Digital Presence: Within a span of 8 months only, the website fetched 2 projects and 5 Proofs of Concept (POCs) for Unlock Insights.
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Great Digital Marketing: The result of implementing digital marketing strategies that work? Unlock Insights achieved 21 keywords ranking on page 1 on SERPs!
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Increased Leads: The lead generation volume also sizably improved for Unlock Insights - generating 234 Marketing Qualified Leads (MQLs) and 80 Sales Qualified Leads (SQLs)!