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Company Overview

Turnitin is a plagiarism detection software used by over 30 million students in 15,000 institutions across 150 countries.

Industry
SaaS
Headquartered
California
Situation.
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  • Slow Launches: Turnitin had error-prone campaign launches. This drastically slowed down its GTM.

  • Poor Campaign Visibility: Turnitin struggled with inaccurate UTM attribution. Hence, its pipeline had low-result dashboards.

  • Poor Integrations: Pardot and SDFC didn’t talk well with each other. As a result, Turnitin’s lead generation and management were hampered.

Action.
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  • Playbook and execution helped enable error-free, on-time campaign launches in Pardot and SFDC.
  • A tailor-made brand awareness and account-based marketing strategy was fabricated for the brand.
  • Drip marketing campaigns were launched on Google Display Ads, Facebook Ads, and Remarketing Ads to generate leads.
Result.
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  • On-Time Launches: Error-free launches were finally a reality for Turnitin. Thus, more bandwidth was created for the team's strategic initiatives, opening 600+ new opportunities in SalesForce.
  • Great Visibility: Robust dashboards. Enhanced UTM attribution. Easy to understand pipeline. What’s more? A staggering 250% jump in leads!
  • Great Integrations: With SalesForce and Pardot integrating with each other without a hitch, Turnitin garnered 1800+ MQLs in 4 months.
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