Techolution witnessed a 40% increase in website traffic and doubled lead generation by revamping their Digital Ad Ops with fractional CMO.
Company Overview
Techolution is a global business technology consultancy specialising in building and implementing managed services and solutions to digitally transform businesses.
Industry
IT
Headquartered
USA
Situation.
- Weak Sales Pipeline: Techolution was struggling to build and sustain a strong sales pipeline. Hence, it had no access to sales-qualified leads.
- Low Website Traffic: The company had not set up its marketing ops. A big factor resulting in low website traffic.
- No Marketing Campaigns: Techolution did not implement any marketing campaign to aid inbound lead generation.
Action.
- An exclusive database containing 3000 warm leads was created from scratch for email marketing.
- Landing pages, workflows, and A/B Testing for social ads and email campaigns were designed.
- Digital advertising campaigns on Google, Twitter, and LinkedIn were set up to invite leads.
Result.
- Strong Sales Pipeline: Thanks to the database we created, Techolution garnered over 140 sales-qualified leads in a month!
- Increased Website Traffic: Techolution witnessed a staggering 40% increase in website traffic ever since its social ads and email campaigns were revised.
- Planned Marketing Campaigns: The result of brainstormed marketing campaigns? Techolution saw a drastic 60% reduction in Cost Per Lead (CPL).
A glimpse of the
Email Template
