Outco was able to set up their lead source visibility, tagging, and dashboards using HubSpot with fractional CMO.
Outco is a coaching and skill-sharpening service for software engineers.
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Mismanaged Lead Sources: Outco struggled to streamline their lead sources.
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Unclear Reporting: It was highly complex to understand what was working and what was not.
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Poor Attribution: A customized lead attribution model was missing.
- Lead sources were organized.
- Insightful dashboards were built for comprehensive reporting.
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We built a 45-day Last Touch attribution model for Outco.
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Streamlined Lead Sources: Accurate lead source assignment for all leads was implemented.
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Crystal Clear Reporting: Insightful reports were built for tracking lead source, lead-to-customer conversion time, and no. of inactive leads in the system.
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Great Attribution: UTMs, marketing campaigns’ success, and ROI were tracked.
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