Learn how Lingoda improved their lead-tracking through HubSpot optimizations, enabling focused segmentation & targeting with fractional CMO.
Company Overview
Lingoda is an online language school offering linguistic courses worldwide.
Industry
EdTech
Headquartered
Berlin
Situation.
- Manual data entry: Lingoda struggled with the burden of maintaining manual entry processes, including updating fields like lifecycle stages and disqualification reasons which negatively impacted their operational capacity.
- Improper lead assessment: They encountered difficulties in assigning owners to the contacts, and accurately tracking their marketing and sales-qualified leads, leading to inefficiencies in their lead management.
- Lack of customization on automated emails: Lingoda lacked the capacity to personalize its automated emails for its contacts, limiting their ability to engage effectively with potential customers.
Action.
- Workflows: We automated data entry tasks with customized workflows, enabling updating lifecycle stages, disqualification reasons, and contact ownership seamlessly.
- Lead tracking setup: We switched from Calendly to HubSpot calendars and created reports & dashboards for clear visualization of the Inbound Leads' setup for each lifecycle stage, and ROI.
- Personalized automated emails: By creating multiple HubSpot forms for different scenarios and segmenting contacts based on their choices when filling out the form, we successfully customized their automated emails.
Result.
- Smooth operations: Automating Lingoda's manual data entry processes reduced errors and minimized delays in completing tasks, enabling the team to work more smoothly and effectively, eventually resulting in improved workflow efficiency.
- Data-driven decision making: Enhanced lead tracking and nurturing provided a comprehensive view of inbound leads, enabling data-driven business decisions and improving their segmentation and targeting.
- Increased conversion rate: By customizing their automated email workflows, Lingoda was able to attract more relevant recipients, leading to increased open and click-through rates.
A glimpse of the
Personalized Email templates, Workflows, Reports & Contact lists
