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Company Overview

HireQuotient helps organizations from across the board deploy better hiring experiences to effectively tap into the global talent pool.

Industry
Software Development
Headquartered
San Francisco
Situation.
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  • Improper GA4 Set Up: The GA4 setup was flawed.

  • No GA4 Experts In-house - Due to a lack of GA4 specialists on deck, the data collection and reporting processes were not set up efficiently.

  • "Low Accuracy" Reporting: Lack of GA4 setup created a low trust in the attribution reporting. User behavior and campaign performance tracking were not correct.

Action.
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  • A detailed GA4 planning and setup were done.

  • Dashboards based on the business needs were built.
  • Custom events and conversion setup were done, and GA4 tags were properly set up on Google Tag Manager. 
Result.
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  • Great GA4 Implementation: The GA4 instance was properly configured which led to error-free on time reporting and campaign planning.

  • Great Attribution: A structured attribution system was built which helped increase visibility.

  • Accurate Reporting: Proper tracking of the entire user journey is being done through custom events and conversion setups. 

A glimpse of the

Executive dashboards built on GA4

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