Herewith was able to incorporate seamless multiple audience routing and language landing pages using HubSpot with fractional CMO
Herewith offers healthcare for older adults, their families, and in-home care professionals.
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Slow Launches: Herewith landing pages weren’t optimized. As a result, they experienced slow launches.
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Audience-optimized landing pages missing: They have two different audiences - caregivers (people looking for a job to provide care) and families (people who need care). The client needed different landing pages for each of these audiences.
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Language-optimized landing pages missing: They also needed two different languages to target different audiences, i.e. English & Spanish. Hence, different landing pages for each of these languages.
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We created different landing pages for different audiences with on-time delivery.
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We created English and Spanish landing pages to overcome language barriers.
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We took care of stakeholder management and iterated as the team needed. We also integrated with their advertisers to drive their first traffic. A lead alert workflow was established to identify leads based on their originating page.
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Faster launches: Optimized landing pages were built, increasing the likelihood of engaging leads while their interest is high.
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Audience-optimized landing pages created: Properly segmented landing pages based on the audience role were developed. As a result, they were able to track higher-quality leads.
- Language-optimized landing pages created: Implementing properly segmented landing pages based on language helped Herewith connect with diverse audiences on a more personal level, driving engagement, conversions, and trust.
Custom Landing Pages (built on HubSpot)
Email Template
