Learn how Frozen Dessert Supplies transitioned from a low revenue to a scaling organization using HubSpot, driving more conversions with fractional CMO.
Learn how Frozen Dessert Supplies transitioned from a low revenue to a scaling organization using HubSpot, driving more conversions with fractional CMO.
Frozen Dessert Supplies is a vendor of cups, spoons, straws, and lids for small ice cream shops nationwide.
-
Low revenue: They experienced a big revenue dip and needed help identifying the reasons for it, followed by program activities, to increase revenue.
-
Average marketing strategy and attribution: They were operating with a basic marketing strategy and needed a more advanced playbook. Their ads/SEO & attribution were seriously suffering and needed a reboot.
-
Poor digital infrastructure and conversions: They had difficulty building infrastructure to get the growth they wanted. Their website needed considerable conversion rate optimizations to get to the next level.
- We audited their HubSpot instance to identify areas of weakness that needed improvement. We found many and worked through this list to improve their infrastructure.
- We helped them hire good advertisers and SEO practitioners. Then we worked with the advertisers to improve and align operations to the ad programs.
-
We assisted in building a new segmentation strategy, dashboards, and an experimental framework of conversion rate optimization upgrades to help their site improve conversions.
-
Scaling revenue: The company is now growing at a good rate and the revenue dip is decreasing.
-
Upgraded marketing strategy: They were able to improve their HubSpot systems, email marketing, and advertising which positively impacted revenue.
-
Enhanced digital infrastructure and increased conversions: The website is now improved with modern design mechanics which improved conversions across the entire site.