Frozen Dessert Supplies overcame hurdles of HubSpot-Shopify integration, website reporting, and email template creation with fractional CMO.
Company Overview
Frozen Dessert Supplies is an online supplier of products to the frozen yogurt, ice cream, and gelato industry.
Industry
Wholesale
Headquartered
Rexburg, Idaho
Situation.
- HubSpot-Shopify integration's limitation: Frozen Dessert Supplies faced challenges with missing gaps and data sync while integrating the two.
- Challenges of reporting metrics differentiation: The variance in reporting metrics from GA4 & Shopify required a thorough audit of two instances.
- Roadblock of Shopify reporting in GA4: Another major challenge was ensuring that the Shopify product reporting was reflected seamlessly in GA4.
- Email template updating hurdles: They needed help with updating the current, and creating the new email templates in the Shopify instance.
Action.
- HubSpot-Shopify integration audit: This involved figuring out and rectifying the missing gaps between the two due to data sync.
- Website tracking in Shopify: This was achieved by showcasing all of the product pages, "add to cart rate", "cart completion", revenue per page, etc.
- Email personalization research: This involved thorough research on the Shopify data, discounts, taxes, shipping methods, etc.
- Shopify email template creation and updating: This was achieved with robust HTML coding.
Result.
- Better reporting insights: The data sync between Shopify and HubSpot resulted in enhanced reporting in not just Shopify, but HubSpot as well.
- Email templates created and updated: Highly personalized and visually appealing email templates were created & updated in Shopify.