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Parley Pro streamlined their marketing ops using HubSpot and built a strong sales pipeline with fractional CMO.
Parley Pro is a cloud-based platform that automates contract management processes and helps businesses to negotiate better contracts faster.
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Weak Sales Pipeline: Parley Pro had issues filling up its sales pipeline due to poor marketing operations.
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Scarce Marketing Campaigns: Despite having a Martech stack in place, Parley Pro could not launch marketing campaigns at scale. This was negatively affecting its brand awareness.
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No MQLs: Parley Pro struggled to fill the gaps in its sales and marketing processes. As a result, it had no access to solid Marketing Qualified Leads (MQLs).
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Multiple workflows and email nurture campaigns were run. Three product-focused landing pages were also built to generate leads and fill the sales pipeline.
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Several digital advertising campaigns were conceptualized and launched on LinkedIn and Google Ads to increase brand awareness and reach the target audience.
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HubSpot was integrated with SalesForce to enable Parley Pro’s internal sales representatives to get real-time notifications on form submissions. This helped them follow up and engage with prospects quickly and more efficiently.
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Strong Sales Pipeline: With the marketing operations finally streamlined, Parley Pro successfully channeled a strong inbound sales pipeline.
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Regular Marketing Campaigns: After partnering with fractional CMO, Parley Pro launched 4 campaigns in four consecutive weeks - a feat worth mentioning!
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More MQLs: As the internal sales team was now equipped with a better lead follow-up solution, Parley Pro achieved a total of 140 MQLs!
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