Outco was able to increase its Return On Ad Spend (ROAS) using HubSpot and experienced proper software integrations with fractional CMO.
Company Overview
Outco is a coaching and skill-sharpening service for software engineers.
Industry
Education Technology
Headquartered
United States
Situation.
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Improper Systems: Outco struggled to streamline its marketing and sales systems.
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Improper Infrastructure: Their technology stack was not as per the current needs.
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Improper Strategy: Their overall campaign strategy was not fetching results.
Action.
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We built a scalable and customized Marketing Operations System.
- A proper data tagging and reporting structure was built.
- A proper lead segmentation and routing strategy was built.
Result.
- Proper Systems: Correct data tagging and reporting was implemented. There is now complete control over ads and an increased Return On Ad Spend (ROAS).
- Proper Infrastructure and Integrations: Zapier, Reply.io, GA, GTM, HubSpot, Google Ads, Facebook, LinkedIn, Quora, and WordPress are now well-connected.
- Proper Strategy: Leads are now properly segmented and routed to the right salespeople.
A glimpse of the
Reporting dashboards (built on HubSpot)
A glimpse of the
Email Template
