Situation.
- Vague SFMC Setup: Due to an ambiguity in the previously designed processes, they were facing issues with SFMC setup and campaign configurations.
- Time-consuming processes: Their existing processes were laborious.
- No user-friendliness: The processes being followed were not user-friendly for non-technical users.
Action.
- We gathered their actual pain points & requirements for SFMC campaigns.
- An analysis of the processes being followed in their SFMC platform was done.
- We provided the solutions to issues they were facing on their SFMC platform.
Result.
- Improved SFMC Functionality: Their SFMC instance is now optimized with well-designed and clear processes.
- Fast Processes: Their processes were enhanced and improved well before the agreed timeline.
- User-friendly Processes: User-friendly processes were designed to be accessible even to non-technical users, ensuring a consistent level of ease and ultimately improving the overall user experience.