FreshLearn was able to track the user journey and conversions through custom events and conversion setup on GA4 with fractional CMO.

Company Overview

FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.

Industry

Edtech

Headquartered

India

Situation.

Unclear about GA4 implementation: They were struggling with the GA4 mechanism and related execution and needed help with knowing how it works.
Needed GA3/UA to GA4 migration help: They asked for an audit of the existing Google Analytics 3/Universal Analytics account and Google Tag manager setup. Post this, they were looking for a GA3/UA to GA4 migration.
No tracking system in place: They wanted to implement sub-domain tracking and ensure we are tracking the user journey.

Action.

We created new events and conversions in GA4 from scratch, set up new GTM tags, and organized them in separate folders for ease of navigation.
We did an extensive audit of their existing GA3 property and noticed that the events/conversions were not being tracked accurately. A couple of GTM tags were also incorrectly defined.

A new data stream was created to track sub-domain in GA4. We did a rigorous evaluation of GTM tags and testing of events to make sure data is being tracked accurately. We linked their Google Ads account with newly created GA4 property.

Result.

Total clarity about GA4 implementation: Post a walk-through, they understood the flaws in the previous setup and how GA4 migration is going to help their business.
Successful GA4 migration: We successfully completed their GA4 migration.
Proper tracking system: We ensured tracking of the entire user journey through custom events and conversion setup. GA4 tags were properly set up in the Google Tag Manager.

A glimpse of the

Conversion, GA4, and GTM tags setup