How FreshLearn earned $200K revenue in 6 months and bagged 3000+ beta customers with fractional CMO.

Company Overview

FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.

Industry

e-learning

Headquartered

Remote

Situation.

Outdated Website: FreshLearn had a website. But it wasn’t up-to-date and, as a result, hindered its digital presence.
No SMM Process: FreshLearn had no resources on the deck to leverage the power of social media and email marketing.
Unaligned Marketing Strategies: FreshLearn felt a lack of alignment between its marketing strategies and business goals - another big issue that needed urgent addressing.

Action.

A new website was created prior to the product launch. After 3 months of examining its performance, a revamped version was designed and launched.
A quarterly social media calendar was created to set up the social media marketing process. In addition, robust email campaigns were executed using well-segmented data from LeadSquared.
A review campaign was run to generate product reviews in the G2Crowd and achieve market-based product validation to root out the differences between marketing strategies and business goals.

Result.

Updated Website: The pros of having a website that resonates with your niche market? FreshLearn generated $200K in revenue in the first 6 months of the launch.
Robust SMM Process: The social media and email marketing campaigns were a hit among FreshLearn’s audience and acquired the brand 3000+ beta customers!
Fully Aligned Marketing Strategies: The review campaign garnered over 60 honest user reviews for FreshLearn - helping them build marketing strategies that are aligned with the business goals.

A glimpse of the

Official Website