How Dr. Paul’s Clinic incorporated a comprehensive marketing strategy, gaining over 120 qualified leads and a prospect audience of 33k with fractional CMO.
Dr. Paul’s clinic provides specialised aesthetic hair and skin treatments to men and women through advanced technology.
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Stunted Digital Reach: During the lockdown, Dr. Paul’s Clinic faced an immense drop in its digital reach and demand generation volume.
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No New Leads: Both inbound and outbound lead generation were negatively affected due to the months-long lockdown. This impacted the client’s revenues.
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Mediocre Marketing: The marketing tactics followed by Dr. Paul’s Clinic did not help bring a positive difference in the scenario - it was mostly gimmicky.
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A comprehensive marketing plan was designed to attract visitors and accelerate reach and demand generation.
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A Facebook Ads strategy was devised to generate fresh leads. Following this, a series of ad creatives and copies were published to flag off the paid ads strategy.
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A well-planned, expert-led webinar was organised to invite more inbound leads.
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Enhanced Digital Reach: The new marketing plan drastically improved Dr. Paul’s digital reach and demand generation - building a 33K prospect audience base!
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Fresh Leads: The Facebook Ads strategy helped Dr. Paul’s Clinic gain 120+ sales-qualified leads within a month and a half! The webinar aloof garnered as many as 72 leads for the brand.
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Excellent Marketing: With a marketing plan consisting of solutions and strategies that actually pay off, Dr. Paul’s Clinic now has a strong sales pipeline and brand presence.
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