
Colorful Concrete Solutions streamlined its operations by integrating HubSpot with other platforms using Zapier with fractional CMO.
Company Overview
Colorful Concrete Solutions is a concrete coatings provider, serving commercial and residential environments.
Industry
Manufacturing
Headquartered
Waukesha, WI
Situation.
- HubSpot integration requirements: Colorful Concrete Solutions wanted to integrate HubSpot with multiple platforms to complete tasks that seemed daunting to accomplish via native integrations.
Action.
- Zapier implementation: Zapier was successfully implemented to fulfill custom data flow requirements. As a result, data from other platforms like Quickbooks, Google Calendar, and NiceJob is now visible on HubSpot.
Result.

- Seamless sync between HubSpot and other tools: Seamless sync was achieved between HubSpot and the platforms - Quickbooks, Google Calendar, and NiceJob, effectively.
- Achieved custom data flow: They're able to achieve the following custom requirements with Zapier integration:
Criteria
Action
New contact in the list on HubSpot
Created "Customers" on QuickBooks
"Person" creation /updating on NiceJob
Created "Contact" on HubSpot
New contact in the list on HubSpot
Created detailed "Event" on Google calendar
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