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Company Overview

BakeMate is a leading FMCG brand manufacturing and exporting confectionery items like biscuits, cookies, and chocolates.

Industry
FMCG
Headquartered
Hyderabad, India
Situation.
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  • Insufficient Leads: BakeMate faced issues in generating genuine leads that would actually generate revenue for it.

  • Poor Demand Generation: In contrast to its competitors, BakeMate’s demand generation was drastically low. This affected its market positioning.

  • No Digital Presence: With an outdated website, BakeMate’s digital presence was nearly nonexistent.
Action.
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  • A strong inbound marketing methodology was implemented to invite organic leads.
  • A strategic content plan was devised to draw the target audience’s attention towards the brand and generate demand.
  • An omnichannel digital presence was put in motion to help establish a compelling digital presence.
Result.
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  • Increased Leads: Within months, BakeMate noticed a whopping 30% increase in B2B leads.
  • Strong Demand Generation: With demand now generating organically, BakeMate saved 50% of its Cost Per Lead (CPL).
  • Brilliant Digital Presence: The after effects of a website that’s up-to-date and optimised? BakeMate witnessed a booming 1100% rise in traffic.
A glimpse of the

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