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Learn how Aviso leveraged HubSpot to increase its qualified leads volume by 7x and reduce CPL by 150% with fractional CMO.
Aviso is an AI-guided revenue operations system for sales and Go-To-Market teams.
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Slow Launches: Aviso had error-prone campaign launches.
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Slow GTM: As an aftermath of the slow launches, Aviso’s GTM was negatively impacted.
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Poor MarTech ROI: Aviso’s poor technology infrastructure hindered its MarTech ROI.
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Playbook and execution helped enable error-free, on-time campaign launches.
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To automate all the work, SalesForce was integrated with HubSpot.
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Personalised workflows, email funnels, and high-velocity A/B testing programs for ads and landing pages were created.

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Great Launches: The ramped-up campaign production drastically lowered campaign production costs - reducing Aviso’s CPL (Cost Per Lead) by 150%!
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Great GTM: Structural improvements to the GTM strategy made Aviso increase its website traffic from 5K visitors to 30K visitors - a jump of 25K!
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Great MarTech ROI: Infrastructure upgrades and advanced growth playbooks helped Aviso increase qualified leads by 7 times.